Food companies can be very misleading in the way that they advertise health foods to consumers. The total value of the global food industry is worth $4 trillion dollars, so companies have a vested interest in adding to the profits of such a dominant industry.
All too often, foods that are labelled as ‘healthy’ are the exact opposite. They might say ‘low-fat’ but be laden with sugar. They might say ‘gluten free’ but have a lot of calories.
Take the low-fat label as the example. To make a yoghurt ‘low-fat,’ the manufacturers need to get rid of the fat from it. By doing so, they also remove a lot of the flavor that makes a yoghurt actually taste good. To counteract this issue, the food manufacturer loads up the ‘low-fat’ yoghurt with added sugar to put the flavor back in. Now that yoghurt has far more sugar than a standard yoghurt, and the consumer is no wiser.
Research even tells us that when consumers become aware that a particular food is ‘lower in fat’ they take this as a sign to eat even more of it. In fact, research suggests that consumers eat up to 30% more of the ‘lower in fat’ product than they normally would if it was not marketed to them as a ‘lower in fat’ product.
The correlation for all of this is, of course, weight gain for the consumer and not weight loss as they would have hoped. For more information on misleading diet foods, view this infographic created by the people at Evoke.ie.
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